Jacob Groom

A strategic B2B product marketer specializing in pharmacy marketing, Jacob excels at transforming complex healthcare technology landscapes into actionable marketing strategies. With seven years of dedicated experience in pharmacy-focused marketing roles, he leverages his analytical and strategic strengths to develop comprehensive marketing plans that drive growth and create meaningful connections within the pharmacy sector.

Prior to PSG, Jacob worked as the Pharmacy Segment Marketing Manager at Optum Insight, where he developed and implemented targeted marketing strategies for multiple business units. His work encompassed comprehensive marketing plan management, tactical strategy development, event coordination, and cross-functional collaboration to create compelling value propositions that elevated product solutions and market awareness. Before Optum Insight, Jacob held several marketing positions at pharmacy technology organizations, allowing him to develop a nuanced understanding of both marketing strategy and pharmacy sector dynamics.

Jacob holds a triple major from Creighton University in marketing, finance, and business intelligence & analytics, which has provided a robust foundation for his marketing expertise.